Your stories are powerful. Let’s make sure they’re not causing harm.
I help nonprofits raise money sustainably—less guilt, less overwhelm, less burnout—by staying in integrity with your storytelling. Yes, even with AI in the mix.
Good intentions aren’t enough.
You got into this work to help people—not to exploit their trauma for donations.
But here’s what no one talks about: most nonprofit storytelling causes harm without anyone realizing it. Clients share trauma they weren’t prepared to revisit. Photos get used in ways they never agreed to. Stories get edited to pull on donors’ heartstrings (aka the more gut-wrenching the better) instead of honoring the person who lived it.
The cost? Your clients stop trusting you. Your staff burns out from the moral weight. Your reputation becomes one viral post away from a crisis. And you start dreading the work that used to fill you up.
Ethical storytelling isn’t about being perfect. It’s about building practices that protect everyone involved—including you.
I learned the hard way to build a better way.
EquaStory® is my framework for ethical nonprofit storytelling—born from my own mistakes and refined through years of helping organizations get this right.
It’s not about making your stories less powerful. It’s about making them more sustainable. Stories gathered with consent. Drafted with dignity. Reviewed by the people who lived them before they’re ever shared.
No one shares client stories with bad intentions. EquaStory® makes sure good intentions translate into good practices.
Here’s how we can work together
The Ethical Nonprofit Summit
May 6-7, 2026 | Virtual
The only conference dedicated solely to ethical fundraising and storytelling practices in the nonprofit sector.
Join 500+ nonprofit leaders (we call them Ethical Explorers 🚀) who are done with icky-feeling, transactional fundraising and ready to raise money without compromising their values.
Two half-days. Real tactics—not just theory. A community that gets it.
Speaking & Workshops
Bring ethical storytelling to your conference, team retreat, or professional development day.
My signature talk, “Consent is Key,” is a deep dive into the practices that protect your clients AND your organization. I also lead workshops on implementing the EquaStory® framework with your team.
I speak to fundraisers, communicators, and nonprofit leadership teams who are ready to do this work differently.
VIP Days
Now booking for June 2026
A focused 6-hour intensive where we solve your biggest fundraising or communications challenge—together.
You know AI could help your team. But between figuring out how to use it strategically, making sure it’s safe and ethical, and actually getting everyone on the same page… nothing’s happening. Or worse—everyone’s doing their own thing with no clear direction.
VIP Days are for nonprofit leaders who are done waiting and ready to implement. You’ll leave with a custom AI system, a clear strategy, and the confidence to keep using it long after our day ends.
This is my highest-touch offer: two 3-hour sessions, follow-up support, and my full attention on YOUR challenge.
Ethical storytelling is a journey. You don’t have to figure it out alone.
Whether you’re joining us at the Ethical Nonprofit Summit, bringing me to your team or conference, or ready for a VIP Day—I’m here to help you raise money without compromising your values.