Ethical storytelling and fundraising for nonprofits, done right.
About
Habrá Marketing
Your nonprofit’s stories can raise real money — or quietly harm the people you serve. We’re here to make sure it’s the first one. Habrá Marketing helps you tell impactful stories that fund your mission and protect the people in them.
Our Story
In 2016, our Founder, Diana Farias Heinrich, left her e-commerce job and went to Ghana to help women in a rural village start a sustainable, clean water business. When she came back she adopted a new driving mantra: “There is so much left to do.” She volunteered her way into a new career in nonprofit development and communications using photography and storytelling. Then, after being laid-off during the pandemic, she focused on that mantra once again and created Habrá Marketing.
Habrá supports nonprofits that want to tell their stories ethically and raise money without compromising their values. We understand the budget and resource constraints that nonprofits face in this area. We aim to alleviate that struggle with done-for-you’ ethical storytelling and fundraising support to show people the amazing work you do.
As a Latina, Diana knows that it’s time to change the face of philanthropy. We believe in being brave enough to say what is needed to advance social justice. We want to work with nonprofits that are willing to challenge the status quo, set a new standard for nonprofit communications and fundraising, and will not let inequity slide within the industry.
Habrá means “there will be.” Habrá kindness, integrity, and social justice in the nonprofit industry, and we’re here to make that happen. We’d love to be a part of the change you’re making in the world, too!
Our Founder
Entrepreneur, Mom, Circus Arts Enthusiast
,When I went to Ghana to help start a sustainable clean water business with the women who lived there, I ended up quitting my job. The alternative was not to leave and keep my job, but that wasn’t happening!
It was my life long dream, to travel to Africa and change the world. Little did I know the change that awaited me and that this was just the beginning of my journey to fulfill what is now a lifelong mission – to be in service of others.
I fulfilled my commitment to go to Ghana, and when I came back, I changed careers to work in the nonprofit sector. Now, I’m helping teams raise money and awareness through ethically sourced and shared impact stories.
Over 10 years of working in software, e-commerce, project management, and nonprofit development and communications, I’ve learned that systems and processes are the key for time-strapped businesses to grow and thrive. It’s the way I work and drive my clients storytelling so that they can stay on-track with their organizations goals, knowing that the storytelling is always there to support their efforts.
I became an entrepreneur to thread the knowledge between for-profit and non-profit and apply proven strategies from each to move the needle forward for my clients’ missions.
I keep it creative between my life as an entrepreneur, mom, and circus arts enthusiast. I live in Southern California now, but started my new career in nonprofit in the Bay Area. I’ve worked since I was 14, and nothing has been as fulfilling as sharing my story and helping my clients now.
Thank you for taking the time to engage with me here today!
Hasta pronto!
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Our Mission
Habrá Marketing helps nonprofits tell their stories ethically and raise the money their missions need. We know what moves supporters, what protects the people in your stories, and how to get results despite budget constraints. The nonprofit sector holds trillions of dollars, yet the most impactful organizations struggle to get what they need. We help you focus your time and resources where they create the biggest impact — without compromising your values!
Our mission is to help you make the most of the stories and assets already at your disposal, so your donors keep you top of mind and the people behind the stories never pay for fundraising with their dignity.
Let us help you tell the world the incredible things your nonprofit is doing, so you can get back to what you do best: changing lives.
