Ethical Storytelling & Fundraising for Nonprofits
Let’s tell stories in a way that raises real money and protects the people in them.
Not sure where your storytelling stands right now? Take the free EquaStory® Scorecard quiz and find out where you stand (and what to do about it) in less than five minutes.
Somewhere between the grant report and the next fundraising campaign, a story lands on your desk, and so does the worry about whether it’s honoring your clients or quietly perpetuating stereotypes about them.
That’s where we come in. Habrá Marketing helps nonprofits practice ethical storytelling and ethical fundraising: true, powerful stories that raise money and protect the dignity of the people in them.
Ways to Work With Us
The EquaStory® Scorecard
Answer a few questions about how your organization tells stories today, and get a personalized read on where you’re strong, where you’re exposed, and the first thing worth fixing. Takes less than 5 minutes, and it’s free!
Strategic Breakthrough VIP Day
One focused day to build the thing you never have time for: a stress-free year-end campaign, a sustainable storytelling system, the strategy and execution plan that’s been stuck on your list for months – done in a day. Book a free consultation to see what’s possible.
The Ethical Nonprofit Summit®
The gathering for nonprofit pros who want to raise money without exploiting the people they serve, featuring speakers, frameworks, and a community putting ethical storytelling into practice.
What we Do
Ethical storytelling and fundraising for nonprofits
The most powerful stories your organization shares belong to the people you work with, so the way you gather, write, and share them matters as much as whether you hit your fundraising targets.
We help you do both: raise the money your mission needs, and protect the safety, dignity, and consent of everyone in the story. No exploitation, no choosing between results and doing right by your people.
Why We Do It
Our Mission
We help you raise more by leveraging the best, most loyal ambassadors you’ll ever have, your clients, by treating them well and honoring their dignity, so your community, including your donors, keeps you top of mind, and the people behind those stories are never the cost of the campaign.
Latest posts
Our Resources
How Ethical Storytelling Became My Secret Career Superpower (And Can Be Yours Too)
Not many people know that I have a part-time job in addition to running my consulting business. #sidehustlelife
How Hidden Costs of Digital Labor Support a Call for Ethical Storytelling
Behind every sleek AI interface lies an invisible workforce. While I use AI to help write this article, hundreds of content moderators are reviewing disturbing content to make these tools possible.
How to Ask Your Client’s to Share Their Stories
Examining the Power Dynamics in Nonprofit Storytelling
Loved these? They’re one piece of a bigger practice. Take the free EquaStory® Scorecard quiz to see where your storytelling stands today and get personalized recommendations for your org.
Meet Our ethical storytelling champion
Hi, I’m Diana!
I help nonprofits tell stories that raise real money without asking the people in them to trade their dignity for a donation. It’s the work I wish I’d had a framework for earlier in my career, so I built one. Start by taking the Scorecard, and let’s see where your storytelling stands.